Max Ford Chrysler Dodge Jeep Ram Butler (“the Dealership,” “we,” “us,” or “our”) is committed to protecting the privacy of our website visitors and customers. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website (maxmotorsmissouri.com/butler) or interact with us online or offline.

Please read this Privacy Policy carefully. By using our website or providing us with your personal information, you agree to the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the website or provide us with your information.

1. Information We Collect

We may collect personal information from you in a variety of ways, including when you visit our website, fill out a form, apply for financing, schedule a service appointment, participate in a survey, or interact with us in person. The types of personal information we may collect include:

a. Personal Identification Information: Name, address, email address, telephone number, social security number (for financing applications), driver’s license number, date of birth.
b. Vehicle Information: Vehicle Identification Number (VIN), make, model, year, mileage, service history (if you are a customer).
c. Financial Information: Income, employment history, credit history, credit score (for financing applications).
d. Demographic Information: Gender, age, household income (often aggregated and anonymized).
e. Internet Activity Information: IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, clickstream data. This information is collected automatically through cookies and similar tracking technologies.
f. Geolocation Data: Precise or approximate location information (if you enable location services on your device).

2. How We Collect Information

We collect information through various methods:

a. Directly from You: When you voluntarily provide it to us through online forms (e.g., contact forms, finance applications, service requests), phone calls, emails, or in-person interactions at the dealership.
b. Automatically Through Website Technologies: As you navigate through and interact with our website, we may use automatic data collection technologies such as cookies, web beacons, and pixels to collect certain information about your equipment, browsing actions, and patterns.
c. From Third Parties: We may receive information about you from third-party service providers, credit bureaus, marketing partners, or social media platforms (if you interact with us through them).

3. How We Use Your Information

We use the information we collect for various purposes, including:

a. To Process Transactions: To process your vehicle purchase, service requests, and financing applications.
b. To Provide Services: To schedule appointments, provide vehicle maintenance, and offer parts.
c. To Communicate With You: To respond to your inquiries, provide updates, send promotional materials, and inform you about new vehicles or services.
d. To Personalize Your Experience: To tailor our website content, advertisements, and offers to your interests.
e. For Marketing and Advertising: To send you direct marketing communications, display targeted advertisements, and inform you of special promotions or events.
f. For Internal Analytics and Improvement: To understand how users interact with our website, improve our services, and develop new offerings.
g. For Security and Fraud Prevention: To protect against fraud and unauthorized access.
h. To Comply with Legal Obligations: To meet our legal and regulatory requirements.

4. How We Share Your Information

We may share your information with the following categories of third parties:

a. Affiliates: With other dealerships and entities within the Max Motors Missouri family of companies for business and marketing purposes.
b. Service Providers: With third-party vendors and service providers who perform services on our behalf, such as payment processing, website hosting, marketing assistance, data analysis, email delivery, customer service, and credit application processing. These providers are obligated to protect your information and use it only for the purposes for which we disclose it to them.
c. Financial Institutions: When you apply for financing, we will share your financial information with banks, lenders, and other financial institutions to process your application.
d. Legal and Regulatory Authorities: When required by law, such as to comply with a subpoena or other legal process, or when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
e. Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
f. With Your Consent: We may share your information with other third parties with your explicit consent.

5. Cookies and Tracking Technologies

Our website uses “cookies” and similar tracking technologies (like web beacons and pixels) to enhance your experience and collect information about your browsing activities.

a. What are Cookies? Cookies are small text files stored on your computer or mobile device by your web browser. They help us remember your preferences, analyze website traffic, and deliver personalized content.
b. Types of Cookies We Use:
* Strictly Necessary Cookies: Essential for the website to function properly.
* Analytical/Performance Cookies: Help us understand how visitors interact with our website, which pages are most popular, etc., to improve performance.
* Functionality Cookies: Remember your choices and preferences to provide a more personalized experience.
* Targeting/Advertising Cookies: Used to deliver relevant advertisements to you both on our website and on third-party websites.
c. Your Choices Regarding Cookies: Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject cookies. Please be aware that if you choose to remove or reject cookies, this could affect the availability and functionality of our website.

6. Data Security

We implement reasonable technical, administrative, and physical security measures designed to protect your personal information from unauthorized access, use, alteration, and disclosure. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security.

7. Your Choices and Rights

You have certain rights regarding your personal information:

a. Opt-Out of Marketing Communications: You can opt-out of receiving promotional emails from us by following the unsubscribe instructions in those emails or by contacting us directly. Please note that even if you opt-out of marketing communications, we may still send you non-promotional messages related to your transactions or account.
b. Access and Correction: You may request to review or update the personal information we hold about you.
c. Deletion: In some cases, you may have the right to request the deletion of your personal information, subject to certain legal exceptions.
d. Do Not Track: Our website currently does not respond to “Do Not Track” signals.

To exercise any of these rights, please contact us using the contact information provided below. We may need to verify your identity before processing your request.

8. Children’s Privacy

Our website is not intended for children under the age of 13, and we do not knowingly collect personally identifiable information from children under 13. If we become aware that we have collected Personal Information from a child under 13 without verification of parental consent, we will take steps to remove that information from our servers.

9. Third-Party Websites

Our website may contain links to third-party websites. This Privacy Policy does not apply to the practices of third parties that we do not own or control. We encourage you to review the privacy policies of any third-party websites you visit.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Effective Date” at the top. We encourage you to review this Privacy Policy periodically for any changes.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact our Privacy Officer:

• By email: privacy@maxmotorsbutler.com

• By phone: (660) 679-6567

• By mail:
  Privacy Officer
  Max Ford Chrysler Dodge Jeep Ram Butler
  123 Autoville Drive
  Butler, MO 64730